Today, there is hardly any enterprise that is currently not going through changes or striving for them. Whether it is about a major transformation process concerning the entire company, the reorganization of structures and processes, or changes in teams and team structures.
How well a company manages to adjust to changing market situations under ever more dynamic conditions of competition is decisive for its economic success today and in the future.
Changes within the company – also such that are based on success and growth – represent a particular challenge for both staff and executives as well as unrest and insecurity for the entire organization.
Change, therefore, is a process that is to be actively controlled and managed by the management of the company in order to achieve the organization’s aims and change them into sustainable success for the investment.
Strategic communication is of central importance in the process. For strategically well-prepared internal communication within the scope of the change process creates trust and mitigates potential resistance at its core.
We accompany companies in change processes and support them with communication strategies and measures in order to sound out risks already in advance and turn them into opportunities.
Thus, an analysis and methodical preparation of the change communication provide the basis to identify potential obstacles and motivation problems within the organization as regards the willingness to change, and to effectively invalidate these with a clear-cut storyline as well as targeted communication measures, which provide orientation and thus create understanding and acceptance.